The new panel has twice the refresh rate of the 120-Hz technology currently found on high-end HDTVS, helping to eliminate the motion blur that can be experienced when viewing fast-moving images.
The 240-Hz display panels cost less to manufacture than current twisted nematic, in-plane switching or vertical alignment technology, because the new technology aligns its own layers, which simplifies the manufacturing process.
The new display is also less likely to demonstrate the bruising effect that can occur when LCD displays are touched.
Samsung calls the new technology ‘Blue Phase’, because during development a blue hue was noted when the LCD was in operation.
The company plans to begin mass production of Blue Phase HDTVs in 2011.
Samsung LCD TV
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