Samsung have today announced that they’ve begun mass producing their latest LCD panel, a “high bright” display measuring 46-inches. The screen, which is intended initially for digital signage, is the brightest LCD in the world, at 1,500-nit. That’s around three times as bright as a typical LCD.It is now available for use in digital signs for transit centers, bus shelters, museums, shopping malls and for use at point of sale in retail outlets, to replace outdated poster advertisings. The panel, which the company claims is the brightest LCD in the world, is designed to optimally accommodate the tremendous range of lighting conditions affecting displays.
"Advertisers and outdoor media companies want an energy-efficient display that draws the attention of shoppers and travelers in the middle of the day under bright indoor lighting or strong natural lighting and that's exactly what we're delivering," said Scott Birnbaum, VP, Samsung LCD Business.
Samsung’s high-bright DID LCD panel produces a high definition image with 16.7 million colors and a screen resolution of 1,366 x 768 pixels. It also provides the widest viewing angle available today: 178 degrees. The panel was designed so that it can be tiled together to create spectacular outdoor and indoor “video wall” effects.
Samsung achieved the extreme brightness by using high-performance, cold-cathode fluorescent lamps (CCFLs) that operate on a very high current, and an extremely thin color filter.
Samsung will begin volume shipping of the high-bright DID display later this month.
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