Taipei, May 27, 2008 (CENS)--Chi Mei Group, a Taiwan-based leading supplier of electronics, is to officially penetrate the Chinese market with its CHIMEI-branded LCD (liquid crystal display) TVs this June and expects to sell between 30,000 and 40,000 units this year, according to Ben Cheng, vice president at Nexgen Mediatech Inc., a LCD TV maker under the group.
Cheng indicated that sales of LCD monitors in China is estimated to total 15 million units this year, with Chi Mei Group to command a share of 1.5%, or 300,000 units, doubling the corresponding figure posted last year.
Aiming to focus on the LCD TV segment, the group has to compete against a lot of other brands. In this first quarter, LCD TV sales in China surged 250% from a year earlier, boosting insider`s optimism towards the prospect for that market in the year.
Chi Mei Group this year showcased its 32-inch, 42-inch and 52-inch own-branded LCD TVs at Asia (Guangzhou) Flat Panel Display Industry Expo, running from May 21 to 23 in China, for the first time, with such models to be officially launched in China`s high-end LCD TV segment this June.
Initially, the group plans to sell LCD TVs through local wholesalers in five big cities, including Guangzhou, Shenzhen, Nanking, Shanghai and Hangzhou, and to build brand recognition among local consumers. If successful, the group will then duplicate such experience to rebuild brand recognition in Taiwan, according to the group.
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