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Luxury A/V manufacturer and designer Bang & Olufsen says that its new plasma TV, the BeoVision 4, is “self-adapting/calibrating”. Special software and technology, including an integrated camera, measure the colour balance of the screen, then adjust it in order to “compensate for aging phosphors”.

Called “Automatic Color Management”, the patented, self-calibrating process s is quite neat, not to mention futuristic: after every 100 hours of viewing (or as often as the owner likes), a mechanical arm with the camera at the end can be set to swing down from behind the frame of the TV. It measures a test picture of the screen, analyzes colour temperature, and adjusts colours accordingly. In addition to adjusting picture quality to suit various environments, B&O says that the technology also helps to increase the life span of the screen.

President of B&O America, Zean Nielsen, claimed that the BeoVision 4 has been called “Anti-Wrinkle Cream for one’s TV”, which isn’t surprising given that B&O is known predominantly for its sexy and classy designs. Aesthetically on the outside, the frame is curved, and constructed of smooth, brushed aluminum.

The plasma also includes B&O’s patented Automatic Picture Control technology, which adjusts brightness based on ambient room lighting through on optical sensor on the top of the bezel.

The BeoVision 4 is available in a 50” or 65” size, both at full 1080p resolution, for MSRPs of $7,500 and $13,500, respectively. They come in traditional colours like silver, black, and dark grey, as well as some bolder accent choices, like red and blue.

The complementary BeoLab 10 centre speaker ($4,000) has also hit Canadian stores. This triangular-shaped speaker sits below the plasma, facing downward to create an odd, yet artistic, look. Sound is dispersed at a 180-degree angle via the speaker’s Acoustic Lens Technology. It is available in matching colour choices to the BeoVision 4.

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